BOSMAN HEADS FOR GLOBAL JOB
By Tony Koenderman
In the most dramatic career leap in SA advertising to date, FCB SA's CEO, Mike Bosman, becomes president and chief operating officer of FCB North America from August 1. As FCB Worldwide CEO Brendan Ryan says, the appointment is a huge tribute t...

UNILEVER INVESTS IN MARKETING
By Tony Koenderman
If you want your marketing to be understood, you need to know what motivates your market. With this in mind, packaged goods giant Unilever has made a huge investment in a global research project called Project Foresight to identify attitudes and ...

WASSUUUP? THE BUD BUDDIES
By Tony Koenderman
Wassuuuup?" (What's up?) "Watchin' a game. Having a Bud." (Budweiser.) "True. True." Variations of this mindless conversation between guys being guys in a TV commercial campaign has had a phenomenal impact on the popularity of America's big...

SAATCHI & SAATCHI BOSS MOVES ON
By Tony Koenderman
Saatchi & Saatchi CEO William Leach is leaving SA at the end of the month to return to a top position in the agency's global network. Based in London, he will be responsible for all Procter & Gamble business across 42 countries in the developing ...

IN BRIEF
By Tony Koenderman
Speakers at the Loerie Festival (conference) this weekend include Hermann Vaske of Emotional Network on creativity, and Eamonn Wilmott of Europeagency.com on digital media. Tickets will be available at the door. The Internet

THE LAST WORD . . .
By Tony Koenderman
The first big realisation about the Internet was that it's a way of transacting business rather than an advertising medium. The second, now becoming apparent, is that its main use will be for B2B (business to business) transactions, not B2...