BEYOND THE POUNDING
By Tony Koenderman
Two days of intensive agency-bashing last week left the portfolio committee on communications in no doubt that ad agencies are racist and need to mend their ways. The mood may have been emotional, but the lesson the ad industry must take away f...
ETERNAL LAKES OF FIRE IN HELL
By Tony Koenderman
While the advertising industry was being lambasted for racism in parliament, some white South Africans were demonstrating their own incorrigible racism in respect of a TV commercial for Dulux paint. Part of a series that highlights different colo...
THROUGH A GLASS DARKLY
By Tony Koenderman
Judging by the characters portrayed in TV commercials, you wouldn't think this is a country with a black majority population. If advertising is a window on society, "it cannot in any sense be SA," says the Media Monitoring Project, an independent...
THE LAST WORD ...
By Tony Koenderman
Can it really be true that marketers are ignoring legitimate ways of communicating with their huge black markets purely because of racial prejudice? Has the free-market mechanism failed to the extent that marketers actually prefer to sell thei...
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