REBRANDING JOBURG
By Tony Koenderman
SA's leading commercial hub, Johannesburg, has been rebranded. Now it's officially known by the name that's been in use casually for the best part of a century: Joburg. The new identity has been developed by Interbrand Sampson, the local office o...

TOO SINFUL FOR SA
By Tony Koenderman
In the face of a barrage of complaints, Unilever has backed down over plans to launch a range of Magnum ice creams under the name "Seven Deadly Sins". So far 140 complaints have been made to the Advertising Standards Authority, more than it has e...

IN BRIEF
By Tony Koenderman
In-your-face creative This startlingly frank advertising campaign for Dry Wonder carpet cleaner was devised by Joe Public Take-Away Advertising Brand data go-ahead<...

THE LAST WORD
By Tony Koenderman
Endless repetition has encouraged a widely held belief that there is huge value in a brand name. But how much value? Perhaps the time has come to reassess this shibboleth. The ease with which major companies, both local and international, have rename...