TIME OUT
By Jeremy Maggs
New budget airline 1time fires its first real salvo in the SA airline price war this week, as its long-awaited advertising campaign appears. The main thrust of the initial R5m TV and billboard campaign is a single message: that the one-way p...
BACKERS STILL PLAY BALL
By Sven Lünsche
How much pain can SA sports sponsors absorb? Given the embarrassing performances of national teams in the 2003 cricket and rugby World Cups, and the recent early exit from soccer's African Cup of Nations, one could forgive sponsors for seeking be...
SCHOLTZ STEPS UP
By Jeremy Maggs
Ad agency FCB has replaced its media director, Elana de Swardt, who unexpectedly quit to start her own media and buying consultancy. Incumbent online media director Joanne Scholtz takes over with immediate effect. Scholtz joined FCB Johannesbu...
UNFRIENDLY? US?
By Jeremy Maggs
Ted Keartland's robust views on the advertising industry in last week's FM have struck a nerve with big agencies. Keartland, the local brand custodian for Rolux lawnmowers, claims big agencies have little understanding of small-business ...
