PITCH BLACK
By Jeremy Maggs
Government and the Association for Communication & Advertising (ACA) are set to agree on a code for state and parastatal advertising tenders. This follows the SA Airways (SAA) pitch debacle (Advertising & Marketing July 23) in which t...
BRAND NEW OPTIMISM
By Jeremy Maggs
Global brands and the international advertising climate are in better shape now than a year ago. This bodes well for SA in the second half of 2004. The annual Interbrand Best Global Brands Survey shows values have risen by 2,2%. Interbrand says t...
SAVED BY THE BELLE
By Jeremy Maggs
A culture clash between SA's leading yoghurt producers has resulted in a win for Dairybelle over Danone. It all started when TBWA\ Hunt\Lascaris, which does the advertising for Dairybelle Fruits, produced a TV ad poking fun at Danone. In the a...
WHY SO RESERVED?
By Jeremy Maggs
Why is the Reserve Bank so secretive over the possible appointment of an advertising agency? To some, the move would make perfect sense. The bank is a strong, generally respected and well-entrenched brand with a public value proposition and ...
