NO SWEAT, MY LOVE

Shield deodorant's new TV ad is set in a large department store, where a young woman tries on a range of outfits for the approval of her boyfriend. Each time she disappears into the changing room, he rushes off to a nearby pool hall for a couple of...

BEAN THERE, DONE THAT
By Jeremy Maggs
Restaurateur Ben Filmalter knows a thing or two about brand fatigue. He says he's closed down more eating establishments than he cares to remember. When his Rattlesnake Diner concept went to the wall about eight years ago, cash flow became a real...

WHAT MAKES A WINNER?
By Jeremy Maggs
What makes an AdFocus advertising agency of the year? Obviously financial growth is important, though it is not the only factor. The FM's panel of judges looks at creative submissions, transformation growth, and how much noise t...

MAID TO MEASURE
By Jeremy Maggs
In the past week the Advertising Standards Authority (ASA) has had to apply its mind to the relationship between oral sex and chewing gum; the price of finding a soul mate through an SMS message; and the question of whether a brand can hold pro...